medellín, colombia · updated 2026-08

i'm brandon. i build small software businesses, by myself.

a portfolio of consumer saas doing $50k mrr, run from medellín with no team, no co-founder, no investors. fifteen months ago the whole thing made $50 a month. now i'm on my way to $100k mrr, in public — and designing a life around it instead of the other way around.

get the weekly numbers see what i'm building

follow me to figure it out.

mrr: $50k; across the portfolio. fifteen months ago it was $50.
margin: 70%; after ad spend and ai cost. mrr is vanity if this goes.
products live: 5; plus a couple in the oven. all built and run solo.
person: 1; no team, no co-founder, no investors, nobody to blame.

numbers as of 2026-08. hand-typed, so they lag the dashboard by a few weeks.

the portfolio

what i'm building

i keep the products anonymous on purpose — the business is the interesting part, not the brand. category, stage, and a revenue band is what you get.

scalingsince 2025
consumer social analytics
model
subscription
channel
· seo + meta ads
revenue
· $50k+ mrr
steadysince 2026
ai personal styling
upload a selfie, get your colour season and a palette. pay once, no subscription.
model
one-time
channel
· seo
buildingsince 2026
city nightlife discovery
scrapes venue stories into a 'what's on tonight' list for one city. pre-launch.
model
free
channel
· seo
revenue
· pre-revenue

the playbook

how i run it

the rules that let one person run a portfolio without it running him. lifestyle design is just these, applied.

01
one stack, every time
next.js, postgres, stripe, vercel. the next product starts on day one because there's nothing to decide.
02
seo + paid. that's the channel list.
long-tail seo for the compounding, meta ads for the speed. nothing else gets attention until those two are maxed out.
03
ugly and shipped beats polished and pending
the flagship crossed $20k mrr on two low-quality static image ads. the bottleneck was never budget, it was how fast i could make the next one.
04
wrap data a model can't reproduce
every product that works sits on top of something a general model can't fake. if it can, it's not a business, it's a prompt.
05
margin is the metric
70% after ads and ai cost. i track profit per run the way i used to track latency.
06
the morning comes first
journal, an hour of meditation, lift, run, sauna — then the phone. that's the operating system the business runs on, not a wellness routine.

the journey

how it went

dates and numbers, no narrative arc. the last one hasn't happened yet.

jun 2018
six years of infrastructure
streaming and ml systems at discord, airbnb, and workday. petabyte scale. somebody else's company.
mar 2024
left big tech
walked away from the job and the equity that came with it to build consumer software alone.
jan 2025
the company that never shipped
a c-corp, a co-founder, 'investors soon'. legal documents for something that never made a dollar. nobody posts this part.
may 2025
$50 a month
lost most of my net worth, a relationship ended, and the product made about fifty bucks. the low.
oct 2025
preparing for the worst
doubting everything, still losing money every month.
feb 2026
$10k mrr
first profitable month — $2,000. same product. solo.
aug 2026
$50k mrr
a portfolio now, not one product. 70% margins. still one person.
target · dec 2027
$100k mrr
the bet. in public, with the dashboards on screen, and a real chance of missing it.

in public

what i post

three lanes. same guy.

the build
stripe, the ad account, and search console on screen. what's working this week and what it cost.
the weight
the part nobody films — the month the revenue hit a record and i felt nothing. no bow on it.
the system
the hour before the phone, the lifting, the running, medellín, spanish. the method that runs the machine.